Sabre Launches LATAM's NDC Offers, Advancing Multi-Source Content Access
Sabre Corporation has launched LATAM's New Distribution Capability (NDC) offers in multiple countries, expanding access to multi-source travel content. The integration brings LATAM’s NDC content to Sabre’s global travel marketplace, allowing travel agencies and buyers to access LATAM's full offerings in real time. This agreement includes six of LATAM’s passenger carriers, enhancing distribution capabilities across the industry.
Tomas Covarrubias, Senior Vice President of Revenue, Sales & Distribution at LATAM Airlines Group, emphasized the importance of this partnership in improving traveler experiences. "Through the integration of Sabre's NDC capabilities, we provide travel agencies with broader access to our products. This collaboration strengthens our connection with customers and allows us to efficiently meet their diverse needs," he said.
Sabre's NDC approach offers travel agencies seamless integration into their workflows while ensuring airlines benefit from interoperability, scalability, and flexibility. By expanding NDC content, airlines can increase their reach while maintaining control over customer experiences. This strengthens the distribution landscape, enabling more efficient and dynamic interactions between airlines and agencies.
Kathy Morgan, Senior Vice President, Product Management – Distribution Experience at Sabre, highlighted the company’s ongoing commitment to innovation in travel technology. "This milestone reinforces our dedication to delivering the content, capabilities, and expertise travel agencies need to succeed in a multi-source content landscape," she stated. Sabre continues to lead the modernization of travel distribution, ensuring adaptable and robust solutions for the industry.
With the addition of LATAM Airlines, a total of 34 airlines have now integrated NDC content into Sabre’s global travel marketplace. This expansion underscores Sabre’s role in shaping the future of travel distribution, offering travel agencies enhanced access to a growing portfolio of airline content worldwide.
