Backroads Launches Active Adventures for Travelers in Their 30s & 40s
Backroads, the global leader in active travel, has officially launched a new collection of immersive trips designed specifically for travelers in their 30s and 40s. With 34 curated itineraries and over 70 departures worldwide, this new offering caters to a generation seeking connection, discovery, and well-being—all while balancing the demands of careers, families, and a desire for meaningful adventure.
The new 30s & 40s trip collection features everything from hut-to-hut hikes in the Dolomites to multi-adventure journeys through Costa Rica, Greece, Sardinia, and beyond. The response during the soft launch confirmed strong interest in small group travel that blends physical challenge, cultural depth, and the kind of transformative experiences ideal for this life stage.
“We designed this collection with a deep understanding of where 30- and 40-something travelers are in life—balancing ambition and adventure, career and curiosity,” said Avery Hale Smith, Chief Experience Officer at Backroads. “It’s about offering incredible experiences that feel both energizing and effortless.”
Top Trips Gaining Early Interest
-
Dolomites Hut-to-Hut Hiking Tour: Navigate breathtaking ridgelines and stay in cozy mountain lodges in Italy’s legendary Alps.
-
Switzerland Walking & Hiking Tour: Wander through alpine meadows and sample local favorites like chocolate and fondue, with views of the Matterhorn.
-
Santorini & Crete Multi-Adventure Tour: Explore ancient ruins, cycle through olive groves, and indulge in Greek cuisine on two iconic Aegean islands.
-
Sardinia & Corsica Multi-Adventure Tour: Combine the wild beauty of the Mediterranean with hidden beaches and vibrant island culture.
-
Peru Lodge-to-Lodge Trekking Tour: Journey along ancient trails to Machu Picchu, staying in high-altitude lodges with spectacular Andean views.
Available Tour Categories
-
Walking & Hiking Tours: Camino de Santiago, Canadian Rockies, Cinque Terre & Tuscany, Pyrenees, Switzerland, and more.
-
Multi-Adventure Tours: Alaska, Bali, Cuba, Thailand, Portugal, and Spain’s Basque Country.
-
Bike Tours: From California Wine Country and Maine to Sweden to Denmark and Vietnam & Cambodia, these trips span six continents.
With the first departures set for spring 2026, the trips are now open for booking, offering a seamless blend of expert-guided experiences, luxury accommodations, and intimate group sizes.
Backroads’ new offering reflects the evolving priorities of a generation ready to invest in experiences—especially as they stand to benefit from an estimated $27 trillion wealth transfer by 2045. Whether they’re seeking solitude in nature or shared moments with like-minded travelers, the 30s & 40s collection makes space for it all.
