Basketball Icons Stephen Curry, Zaza Pachulia Named UN Tourism Special Ambassadors

UN Tourism has announced the appointment of basketball superstars Stephen Curry and Zaza Pachulia as Special Ambassadors for Sports Tourism, underscoring the growing influence of sports in shaping global travel and economic development.

This milestone addition of two internationally acclaimed athletes reinforces UN Tourism’s commitment to leveraging sports as a catalyst for sustainable tourism. Stephen Curry, widely regarded as one of the greatest players in basketball history, has redefined the modern game and led the Golden State Warriors to multiple NBA championships. His new role as an ambassador will amplify UN Tourism’s message, reaching a vast global audience and highlighting how sports tourism fosters economic opportunity and community development.

UN Tourism Secretary-General Zurab Pololikashvili welcomed the appointments, stating: “It is an absolute privilege to bring Stephen Curry and Zaza Pachulia into the UN Tourism family. Their outstanding careers and dedication to community engagement make them ideal advocates for the positive impact of sports tourism. Their involvement will further strengthen our efforts to promote tourism as a driver of sustainable and inclusive growth.”

As Special Ambassadors, Curry and Pachulia will champion initiatives that showcase the transformative role of sports tourism in connecting cultures, driving economic progress, and inspiring global travelers. Their advocacy aims to encourage more people to explore destinations through the lens of sports, whether by attending major events or participating in athletic activities.

By joining UN Tourism’s distinguished group of Special Ambassadors—comprising figures from sports, culture, and business—Curry and Pachulia bring not only excellence in their field but also a shared vision of tourism as a powerful tool for fostering understanding and opportunity worldwide.