CTO Offers Caribbean Tourism Leaders Exclusive Training in Air Route Development
The Caribbean Tourism Organization (CTO), in partnership with Airport Strategy & Marketing (ASM), has announced a landmark two-day training event focused on air route development.
Scheduled for February 20-21, 2024, at the CTO headquarters in Barbados, Dona Regis-Prosper, Secretary General and CEO of the CTO, explained that “Aviation Marketing, Incentives and Negotiation” marks an important milestone in the intergovernmental organization's efforts to strengthen air highways to and from the region. "By collaborating with ASM, part of Informa's Aviation Week network and a leading international authority on global route development, we are bringing together the best in the field to provide an unparalleled learning experience for our tourism leaders," she said.
The event is aimed at high-level tourism professionals such as tourism ministers, tourism directors, CEOs and other senior officials. You will provide in-depth knowledge and practical skills in key areas such as effective aviation marketing plans, successful incentive strategies, negotiation techniques for new air routes and the fundamentals of route development.
The training is expected to attract a lot of attention from industry leaders looking to gain an advantage in the world of aviation due to its interactive approach; intimate and focused learning environment; and opportunity to network and exchange ideas.
The collaboration between CTO and ASM, a leader in aviation strategy and marketing and founder of the renowned Routes events , is a strategic move to strengthen the Caribbean's position in the global aviation market. As the Caribbean continues to evolve as a key player in the global tourism industry, training and networking events are crucial to staying ahead in an increasingly competitive field, the Secretary General posited.
"We encourage our key stakeholders to take advantage of this unique opportunity to elevate their expertise related to air route development and reshape their aviation strategies," Regis-Prosper said.
“We look forward to collaborating with the CTO on this two-day workshop. Airline negotiations and route support mechanisms have become a very important part of the development of air services, and this course will provide delegates with the understanding and techniques necessary to reach new agreements with airlines that “They will help reinforce the Caribbean air bridge,” said David. Stroud, managing director of strategy and consulting at Aviation Week Network.
The training session precedes Routes Americas 2024, the premier air services development event in the Americas, scheduled to be held in Bogotá, Colombia, from March 19 to 21. This key industry meeting will bring together senior airline, airport and destination professionals, offering an efficient platform to build high-value relationships with key decision makers in the development of air services from across the region and beyond.
