Discover Colombia Through the Eyes of Nature

Colombia, renowned as "The Country of Beauty," has emerged as a favorite destination for American travelers in South America. Its proximity to the U.S., exceptional air connectivity, rich cuisine, and extraordinary natural wealth continue to captivate visitors. To celebrate its unparalleled biodiversity, Colombia has launched an innovative brand activation that invites travelers to explore its magic through the perspective of migratory species.

Each year, thousands of migratory animals—including birds, marine mammals, fish, and insects—find refuge in Colombia along some of the world's most fascinating migratory routes. Inspired by this, ProColombia, the nation’s promotion agency, has blended cutting-edge tracking technology and storytelling to create an experience where these species serve as "guides." Carmen Caballero, President of ProColombia, emphasized the country's commitment to sustainable tourism: "By inviting the world to follow the routes of these species, we invite them to discover the true essence of Colombia."

To bring this vision to life, Colombia has taken center stage on the Exosphere, the massive exterior of the Sphere in Las Vegas. From November 25 to December 1, the activation showcases breathtaking views of Colombia’s six tourist regions, as seen through the journeys of migratory birds. This vivid display offers millions of Las Vegas visitors a glimpse into Colombia's stunning landscapes and its status as one of the most biodiverse countries in the world.

Visitors to the activation can scan a QR code to access a dedicated website featuring exclusive travel promotions, coinciding with Black Friday. These limited-time deals encourage travelers to follow the migratory routes of species and immerse themselves in Colombia's natural wonders. The initiative not only promotes tourism but also reinforces the country’s dedication to preserving its ecological treasures.

With this campaign, Colombia aims to attract 270,000 international visitors, further solidifying its reputation as a must-visit destination. Whether through its rich biodiversity or innovative storytelling, Colombia continues to inspire global travelers, inviting them to discover its beauty in harmony with nature.