Dolly Parton, Tennessee Tourism Team Up for an Unforgettable Family “Playcation”

Country music star Dolly Parton is joining forces with Tennessee Tourism to bring families the ultimate “Playcation” experience. With kids playing a big role in family travel plans, Parton and Tennessee Tourism have introduced the Tennessee Playcation Kid’s Guide, a 90-page, creativity-sparking adventure book that helps families map out the perfect Tennessee vacation. Now available for pre-order at DollyPlaycation.com, the guide encourages kids (and kids at heart) to dream big and explore everything Tennessee has to offer.

Hidden within these guides are ten special Butterfly Tickets, which award ten lucky families a VIP Dollywood Experience. This includes a two-night stay at a Dollywood luxury resort, season passes for Dollywood, a Dolly-signed guitar, and an activity pass for Pigeon Forge attractions. Winners will attend Dollywood’s 40th season opening celebration in 2025, making it a truly unforgettable trip.

“I love helping families dream big, and what better way than with a trip to Dollywood?” said Parton. “I’m so excited to be part of this and give families memories that will last forever. These Butterfly Tickets are a special little surprise!”

The Tennessee Playcation Kid’s Guide, designed for all ages, is filled with activities and showcases more than 45 family-friendly Tennessee destinations, from the Memphis Zoo and Tennessee Aquarium to the Grand Ole Opry. Families can order the guide for free starting October 29, with deliveries beginning on November 25.

This Playcation campaign, first launched in 2023, has become a favorite, inspiring families to include kids in trip planning. With over 250,000 guides available for order through TNvacation.com, families can also submit children’s artwork for a chance to be featured on a Tennessee billboard.