Go City Launches All-Inclusive Prague Pass for Summer Travel

Go City, the world’s leading sightseeing pass brand, has introduced its first pass in Eastern Europe: the All-Inclusive Prague Pass. This pass offers travelers the opportunity to experience a curated selection of Prague’s top sights at an unbeatable price.

Highlighted attractions, tours, and experiences include Prague Castle (a UNESCO World Heritage Site), the IAM Illusion Art Museum, Žižkov TV Tower, the Pilsner Urquell Experience, Prague Zoo, Aquapalace Prague, a Prague River Cruise, a walking tour of Prague Old Town, Charles Bridge, Kafka’s sites, and Prague's Jewish Quarter (another UNESCO World Heritage Site).

The Go City All-Inclusive Prague Pass is available for one to five days, providing flexibility and convenience for travelers. With this pass, visitors can unlock admission to over 30 top attractions, hidden gems, and exciting tours in the "City of a Hundred Spires." The pass is designed to offer a seamless and enriching travel experience, allowing tourists to make the most of their visit to Prague.

"With our significant investment in cutting-edge technology and enhanced connectivity, our passes deliver flexibility, convenience, and value. Our customers benefit from a seamless customer journey—from planning and booking to direct redemption—giving them more time to experience the iconic landmarks and hidden gems of a destination like Prague," said Jon Owen, CEO of Go City.

"When we looked at the data, it was clear that there's a real demand for our product in-market and that Prague would complement our portfolio of cities as we expand into Eastern Europe," added Owen. "Consistently ranked as one of the top European cities, Prague is a popular European destination that welcomed nearly six million international tourists last year, including travelers from our key source markets in Europe and the United States. We're confident that our pass will appeal to these source markets, where we see the highest potential for growth into this destination."

At the time of its launch, the Go City All-Inclusive Prague Pass features four exclusive attractions not available on any other sightseeing passes: Aquapalace Prague, Madame Tussauds, the Story of Prague Museum, and the City Sightseeing Hop-On Hop-Off Bus Tour. Additionally, the digital pass unlocks access to a variety of attractions, from big-name landmarks to local hotspots and epic experiences.