Jamaica Takes its Tourism to a Higher Global Level

Jamaica’s Tourism Minister, Hon. Edmund Bartlett, is embarking on a global marketing tour to boost visitor arrivals.

His first port of call is the United Kingdom this weekend when he will join Minister of Culture, Gender, Entertainment and Sport, Hon. Olivia Grange in a series of activities to celebrate Jamaica’s 60th anniversary of independence.

He will then head to New York to promote brand Jamaica on the USA’s Northeastern Seaboard, taking in New Jersey, Connecticut, extending to Boston.

Minister Bartlett said: “We then hit the new market of the Middle East. We’re meeting with all the mega airlines, including Emirates, Etihad, Qatar, S.A.L. and we’re going over to Riyadh as well to meet with King Khalid, their big aviation company, which wants to open 225 new gateways and we want Jamaica to be in that.”

His schedule also includes a meeting with representatives of Royal Jordanian Airlines, as part of his vision to establish Jamaica as the hub for the Middle Eastern market for the Caribbean and the Americas.

The promotional tour will also visit Africa, Europe and Latin America. At the end, Minister Bartlett expects to have agreements signed for an additional 8,000 new hotel rooms in Jamaica.