LEVEL Pitches in to Help Promote Chile in Spain
LEVEL Airlines and Chile Travel, the international promotional brand of Chile's National Tourism Service (Sernatur), have announced a strategic partnership to strengthen the promotion of Chilean destinations in the Spanish market.
This collaboration focuses on developing joint marketing initiatives to enhance Chile’s positioning as a tourism destination while promoting LEVEL’s direct route that connects Barcelona with Santiago de Chile, the main gateway to the country.
The planned activities include joint marketing campaigns, particularly on digital platforms, scheduled for the second half of the year. These initiatives aim to attract new visitors to Chile through LEVEL's route, increasing the country's visibility and highlighting its unique tourism experiences.
Chile recently launched "Viaje Infinito," a new tourism campaign centered on three fundamental pillars: diversity, sustainability, and democracy. With a rich history shaped by the convergence of various cultures and a firm commitment to innovative and sustainable development, Chile aims to inspire the world while preserving its natural wealth for future generations. Beyond the appeal of its capital, Santiago, Chile's main attractions include Rapa Nui, the Atacama Desert, Patagonia with its glaciers, Valparaíso, and its southern lakes, offering numerous opportunities for active tourism, among others.
LEVEL is currently the only airline operating a direct route between Barcelona and Santiago de Chile, offering three weekly flights this summer. This air connection facilitates access to Chile's wonders from Spain and Europe, supported by LEVEL’s partner network with Vueling.
Cristóbal Benítez, National Director of Sernatur, emphasized, "We are delighted to announce this commercial alliance, which aligns with our strategic objectives to grow national tourism. We hope this agreement will increase the flow of tourists to our destinations, helping diversify markets and further our ongoing efforts to position Chile internationally."
Lucía Adrover, Chief Commercial Officer of LEVEL, stated, "It is a pleasure to join forces with Chile Travel and reinforce Chile’s positioning as a first-class destination in Spain, offering the opportunity to fly directly and non-stop from Josep Tarradellas Barcelona-El Prat Airport. This partnership represents a step forward in consolidating LEVEL's presence in the Chilean market, which is strategic for the company."
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