Turkey Sees 5% Decline in Foreign Tourist Arrivals in July

Turkey experienced a 5% drop in foreign visitor arrivals in July 2025, totaling about 6.97 million tourists, down from 7.33 million in July 2024.

Top source markets—Germany, Russia, the UK, Poland, and the Netherlands—saw varying declines, reflecting heightened sensitivity to economic pressures and cost concerns.

Industry leaders attribute the downturn to rising travel costs within Turkey, including accommodation, food, and transport expenses.

Despite the dip, officials stress the country’s diverse attractions—from historic sites to natural landscapes—remain strong appeals.

To reignite growth, Turkey plans targeted marketing in resilient regions, promotional packages, and price incentives to attract cost-conscious travelers.