U.S. Tourism Remains Resilient Despite International Slowdown

Contrary to predictions of a summer tourism slump, the U.S. industry remains resilient, buoyed by high-value bookings from affluent domestic travelers.

Major brands such as Hilton, Hyatt, and Expedia have raised their revenue forecasts, citing continued demand in luxury segments that offsets declines in mid-tier and budget travel.

While international arrivals—especially from Canada—have waned, the overall domestic demand trajectory has provided a buffer against broader downturns.

That said, travel from abroad faces headwinds including visa fee hikes and reduced marketing investment (e.g., cuts to Brand USA), contributing to a structural gap between domestic and international recovery.

Analysts suggest that sustained performance will depend on improving visitor access policy and reengaging foreign markets.