GOL Linhas Aéreas Strengthens Partnership with Sabre

GOL Linhas Aéreas and Sabre Corporation have announced the renewal and expansion of their strategic partnership. Under the new agreement, GOL will continue using Sabre’s Passenger Service System (PSS) and Global Distribution System (GDS) while adopting SabreMosaic solutions to optimize its retail strategy and maximize revenue.

Among the newly integrated tools, GOL will implement Ancillary IQ™, an AI-driven solution that uses real-time data to personalize and optimize ancillary offers, such as seat upgrades, baggage, and priority boarding. The airline will also deploy Dynamic Availability, which dynamically adjusts seat availability and fare conditions based on demand and pricing strategies. Additionally, GOL will introduce Self-Service Reaccommodation, allowing travelers to manage flight changes directly from their mobile devices.

"We are thrilled to continue working with GOL, a forward-thinking airline committed to enhancing the passenger experience," said Gary Stone, Vice President and Regional General Manager of Airline Sales & Account Management for Latin America & the Caribbean at Sabre. "By leveraging SabreMosaic solutions, GOL is well-positioned to drive revenue growth, increase operational efficiency, and deliver tailored travel experiences."

This partnership reinforces both companies’ commitment to innovation in the travel industry, paving the way for sustainable growth and an improved passenger experience. "Integrating Sabre’s advanced solutions with our team’s expertise will significantly enhance our ability to generate high-quality revenue and strengthen our long-term financial stability," said Mateus Pongeluppi, Chief Strategy Officer at GOL.

With this renewed agreement, GOL aims to solidify its position as a leading airline in Brazil by leveraging Sabre’s technology to offer a more seamless and personalized travel experience in an increasingly competitive market.