Dominican Republic Opens Fund to Cope with the Ongoing Crisis
By Jorge Coromina
In view of “particularly difficult” situation that Dominican tourism has gone through in recent months, the Association of Hotels and Tourism of the Dominican Republic (Asonahores) announced the creation of a $5 million Tourism Promotion Fund.
The purpose of the fund, according to the president of Asonahores, Paola Rainiri, is to come up with a program to promote the eastern destinations, which complements the promotional actions carried out by the Ministry of Tourism and that allows to reposition the Dominican tourist offer in a bid to achieve a speedy recovery.
“This fund, with an initial target of $5 million, already has $2,500 committed resources,” said Mrs. Rainiri during her participation in the American Chamber of Commerce's (AmchamDR) Monthly Lunch.
Read More:
Dominican Republic Admits the Loss of 100,000 Visitors in 2019
Homewood Suites by Hilton Opens in the Dominican Republic
Dominican Republic Wants to Reel in More French Tourists
Dominican Republic Tourism Minister Touts New Safety Measures
Mrs. Rainieri stated that given the conditions of the industry, it is time to put on the gas on the tourist agenda and prevent the policy in place from paralyzing it.
“I do not intend to deny that we have an agenda with important outstanding issues, because in tourism tasks never end. In order to compete, this renewal must be constant and continuous,” she said.
She noted that from Asonahores, members are focused on adding cutting-edge technology to offer security to the tourism and urban area of Verón, in coordination with the Specialized Tourism Security Corps (Cestur) and 911.
“I firmly believe that the difficulties of these days are temporary and will definitely make us stronger,” she went on to explain.
Mrs. Rainiri also said that work is also being done on the creation of a crisis management committee within Asonahores, just to improve the responsiveness to events such as those that occurred in the country in the month of May.
