Brand USA Announces First Events on Global Marketplace Platform
Brand USA, the U.S. destination marketing organization, announces its next series of events on the Brand USA Global Marketplace platform, a PR workshop and a Global Media Forum, which will take place on Tuesday, June 29, 2021, Tuesday, July 20, 2021, and Wednesday, July 21, 2021, respectively. These will be the first dedicated PR events organized as part of the Brand USA Global Marketplace.
Open exclusively to U.S. exhibitors at Brand USA Global Marketplace, the workshop will provide U.S. partners with up-to-date market information and market intelligence on media in Spain, Canada, Mexico, the United Kingdom, Ireland, Italy, Germany, the Netherlands, Austria, Switzerland, France, Belgium and Luxembourg. During the Global Media Forum, U.S. partners will connect with travel journalists from these 13 international markets through a series of virtual meetings, which will provide new sources of inspiration for post-pandemic travel to the United States.
"We are delighted to host our first Brand USA Global Marketplace events, dedicated to enhancing U.S. partner PR activity and building valuable relationships with international media," says Tom Garzilli, Brand USA's chief marketing officer. "Over the past year, the global media landscape and the way we work with international media has changed significantly. As we pave the road to recovery, we are now in a position to share key industry insights and the latest travel industry news with partners and journalists around the world. To further strengthen relationships between our partners and the international media, we are delighted to offer virtual press meetings for the first time."
Brand USA PR Workshop
From 6 p.m. to 8:30 p.m. on Tuesday, June 29, 2021, Brand USA will host a PR workshop featuring a series of sessions with subject matter experts and top travel journalists on how to develop PR plans for more than a dozen international markets in North America and Europe. The event will prepare partners for the Global Media Forum by providing pre-event information, sharing best practices and tips on how to plan virtual meetings.
Brand USA Global Media Forum
Building on the PR workshop, Brand USA will host a Global Media Forum from 4:30 pm to 7:00 pm on Tuesday, July 20 and 4:30 pm to 6:30 pm on Wednesday, July 21, 2021. The two-day event will include storytelling sessions highlighting new trends in U.S. travel experiences, as well as up to eight virtual meetings for U.S. exhibitors at the Brand USA Global Marketplace and invited international travel journalists. These meetings will enable media to connect directly with U.S. partners on what's new in the U.S. - from hotel and attraction openings to events and anniversaries - tapping into interest in travel to the U.S. in 2022 and beyond.
In addition to event programming, travel journalists can interact with and virtually explore U.S. destinations through partner pavilions representing the entire United States in the Brand USA Global Marketplace. Brand USA Global Marketplace is a personalized, always-on platform that provides access to a wide range of U.S. destinations, attractions and points of interest for the international travel trade.
Advance registration is required for both events, and must be done by Tuesday, June 18, 2021 at 05:59 a.m. (Spanish time). More information about the PR workshop and a link to register can be found at BrandUSAGlobalMarketplace.com/PR-Workshop. Registration and event details for the Global Media Forum event are available on BrandUSAGlobalMarketplace.com/Global-Media-Forum.