Brand USA Celebrates Successful IPW 2024 in Los Angeles

Brand USA, the official destination marketing organization for the United States and premier sponsor of the U.S. Travel Association’s IPW, celebrates a productive week of partner appointments, trade meetings, and media engagements, all aimed at increasing inbound international visitation. 

Brand USA’s leadership, staff, and representatives participated in more than 700 meetings with international and domestic media, buyers, suppliers, as well as new and potential partners. 

“I am grateful to our partners at the U.S. Travel Association for bringing the world together in Los Angeles, California, for the 55th annual IPW,” said Chris Thompson, president and CEO of Brand USA. “It’s truly bittersweet to complete my final IPW in this role. As I have shared this week, I am very confident in the strength of the international inbound travel industry and know that Brand USA will continue to bolster its efforts to drive international visitation to new heights in the coming years.”