Trump Put Greenland on the Map, Now the World's Largest Island Seeks to Lure Tourists
Greenland, the world’s largest island, is aiming to secure a spot on travelers’ bucket lists by promoting its unique landscapes, culture, and experiences. From whale watching to remote village exploration, the country is leaning into tourism as a key opportunity, according to a new report from the Associated Press.
“We really want to grow the tourism sector. It’s a great fit for many people in Greenland,” said Naaja Nathanielsen, Greenland’s Minister of Business. “Tourism is about good energy, sharing culture, sharing history—and as Inuit, that’s deeply part of who we are.”
Interest in Greenland surged following controversial comments from former U.S. President Donald Trump, who in 2025 said he wanted to buy or take over Greenland. Although the proposal was rejected by Denmark and Greenland, it catapulted the territory into the global spotlight, and now, some locals are working to capitalize on that visibility.
“It really put Greenland on the map,” said Frank Møller, a guide with Nuuk-based company Raw Arctic. “We’ve definitely used the situation to our advantage,” he told the AP. The capital city Nuuk, with its vibrant houses and Arctic scenery, plays a central role in Greenland’s tourism strategy.
A major development came in June with the launch of a direct flight between Nuuk and Newark, New Jersey, operated by United Airlines. This marks the first-ever nonstop route between the U.S. and Greenland offered by an American airline. Previously, travelers needed layovers in Denmark or Iceland to reach the island.
Earlier this year, Greenland also released a 10-year tourism development plan, aiming to boost the travel sector while improving the well-being of local communities. In 2024, more than 150,000 tourists visited by cruise ship, and Greenland was named one of the year’s top emerging destinations. While tourism leaders welcome the growth, Møller emphasized that expansion should be measured and inclusive, ensuring local voices are heard and respected.
