Jamaica Rakes In 2.3 Million Visitors in the First Half of 2025

Jamaica’s tourism sector continues to surge, recording 2.3 million visitor arrivals and generating USD 2.4 billion in revenue between January and June 2025. The figures were announced by Minister of Tourism, Hon. Edmund Bartlett during the recent ‘Christmas in July’ trade show in Kingston, an event dedicated to promoting local entrepreneurship and inclusive tourism development.

This strong performance reflects Jamaica’s resilience and global appeal, particularly as it expands its reach into emerging markets like India. Based on current trends, the island is on track to exceed 3 million stopover arrivals by the end of the year.

Bold Developments Drive Innovation

Jamaica is laying the groundwork for transformative tourism infrastructure, most notably with plans for the Caribbean’s tallest hotel—a 33-storey Moon Palace resort—as part of its first Tourism Innovation Township in Montego Bay. The township will feature over 5,000 hotel rooms and integrated social services including a STEM school, healthcare facilities, and supermarkets. Built on a circular economy model, it will produce its own electricity and water, and promote the use of locally made products across the hospitality sector.

Additional investments are also on the horizon, with new Sandals and AC Marriott properties expected to help Montego Bay surpass 10,000 new hotel rooms by 2030, further solidifying Jamaica’s reputation as a forward-thinking, investment-friendly destination.

Now in its 11th year, the Christmas in July event showcased the products of 180 Jamaican entrepreneurs, including 106 first-time participants, at The Jamaica Pegasus Hotel. The initiative highlighted a range of goods—aromatherapy items, fashion, artisanal foods, and crafts—specially curated for hotels, cruise ships, and corporate gifting.

Backed by the Tourism Enhancement Fund (TEF), the programme has facilitated over JMD 135 million in sales since its inception. It also helps local businesses gain international exposure, contributing to a more resilient and inclusive tourism economy.