Germany’s Tourism Sector to Break All-Time Records in 2025
Germany’s Travel & Tourism industry is on course to achieve its best year in history, with all key economic indicators expected to reach unprecedented levels in 2025, according to new research from the World Travel & Tourism Council (WTTC).
The WTTC’s Economic Impact Research (EIR) forecasts that international visitor spending will soar to €57 billion, the highest inbound tourism revenue ever recorded for the country. In total, the sector is projected to contribute €499 billion to Germany’s GDP, representing 11.6% of the national economy.
The sector is also expected to support 6.5 million jobs this year—14% of all employment in the country. Domestic tourism is thriving as well, with German residents projected to spend €425 billion on travel within the country—another historic peak.
This powerful resurgence confirms Germany’s leadership role in both the European and global tourism landscape, standing out as an example of how targeted policy and innovation can drive sustainable recovery.
A key part of this success is Germany’s forward-thinking approach to tourism governance. By placing the industry under the responsibility of the Federal Ministry for Economic Affairs and Energy, the government has prioritized sustainable tourism development without compromising on economic impact.
“This is a landmark year for Travel & Tourism in Germany,” said Julia Simpson, President & CEO of the WTTC. “To break records across every major measure—international and domestic spending, GDP contribution, and job creation—is a stunning achievement. It shows a sector not just recovering, but roaring back to life.”
With its blend of historic cities, nature experiences, health and wellness retreats, and world-class cultural events, Germany continues to build its status as a top-tier global destination—and 2025 may well be its most successful year yet.
