It’s FITUR Showtime: The Madrid Fair Starts this Week
Caribbean News Digital Newsroom
This week, between May 19 and 23, IFEMA MADRID is organizing what might turn out to be the first trade fair on the international circuit of major tourism industry events, FITUR 2021 "Tourism Recovery Special".
This is an edition that puts the focus on the revival of a strategic sector for the economy and, very especially, for our country, one of the most competitive in the world in terms of tourism, according to the World Economic Forum, and where the contribution of this industry has come to represent in 2019, in terms of employment and GDP, about 13%.
Thus, next Wednesday 19 FITUR 2021 will be opening to the various members of the international tourism community representing the entire value chain of the sector in terms of supply and demand.
Thus, both destinations and the transportation, accommodation, solutions and services sectors for this industry, as well as the intermediary sector, travel agents and tour operators, will be present at this critical edition for the recovery of tourism, also attending all segments that act as drivers of this activity, with the challenge of offering a scenario for the revival and the expected professional re-encounter.
The important institutional support received by the Fair, from the Ministry of Industry, Trade and Tourism to the Community of Madrid, as well as international organizations such as the World Tourism Organization (UNWTO), of which FITUR chairs the Board of Directors of its affiliated members, and all of Spain's Autonomous Communities, companies, countries and destinations, has been fundamental in launching this edition, which aims to mark a turning point in relaunching tourism on a global level, helping to strengthen business tourism, as well as boosting the image of Madrid and Spain as major prescribers and safe tourism destinations.
Precisely, FITUR will also be the first experience of safe international mobility after many months of restrictions, an extraordinary measure to which the Spanish Government has contributed by considering attendance at FITUR as "essential travel" and facilitating the presence of international exhibitors and visitors in the Spanish capital. The Government's support for FITUR is also recognized in the declaration of FITUR "Special Tourism Recovery" as an Event of Exceptional Public Interest, included in the General State Budget for 2021, and which, with a three-year term, will be an instrument of special support for the benefits it entails, and for the boost it will provide in revitalizing the industry and Spain's tourism image.
In addition, IFEMA MADRID has developed a strict protocol with up to four national and international certifications, which includes all the necessary measures to organize the flow of attendees and their mobility; establish capacity controls, security distances, the elimination of direct contact through digital registration, and the incorporation of the latest technologies for health safety and counting of attendees, and especially for the renewal of air in pavilions.
For the professional days, an additional measure has been added, which is the requirement of a negative Covid test, in addition to mandatory PCR tests at source and rapid on-site tests.