WTM London 2023: Qatar Tourism Seeks to Keep Momentum

World Travel Market (WTM) returns to London this week, with the industry is poised for a spectacular show at the ExCel Centre.

Already one of the largest travel and tourism events anywhere, WTM has signed up more than 14 per cent new exhibitors this year, ranging from household names to specialist firms and niche brands.

Qatar Tourism – still revelling in the global success of the FIFA World Cup – will be one of the main attractions for delegates. The show is expected to have around 4,000 exhibitors walk through the doors of the ExCeL London on November 6th-8th.

Qatar Tourism will lead a delegation of 42 esteemed hospitality and corporate partners, with the event set to bring together more than 51,000 senior travel industry professionals, distinguished speakers, and representatives from global tourism boards to explore the latest industry trends.

Spread over 609 sqm, the two-story Qatari pavilion will showcase the destination’s one-of-a-kind attractions, while demonstrating the country’s unique blend of modernity and cultural authenticity.

Qatar Tourism’s pavilion will feature a range of immersive experiences including a Whale Shark activation which will allow visitors to step into an oceanic enclave to witness the beauty of this endangered species up close.

In addition, the Dynamic Souq Experience will transport visitors to a bustling traditional market with real-time sights and sounds from one of Qatar’s most popular tourist attractions, Souq Waqif. By utilising cutting-edge projection mapping technology, the booth’s windows will serve as portals to the authentic exteriors of the Souq.

Visitors can also enjoy a fully immersive room with panoramic views of iconic destinations across Qatar. Within this space, visitors can explore and interact with Qatar’s distinctive tourism offerings in real-time.

To shine a spotlight on Qatar’s heritage, this year’s pavilion will incorporate a dedicated cultural area where visitors can receive personalised Arabic calligraphy gifts, savour traditional Arabic coffee, and apply henna art by skilled artists.

This year’s booth will see 39 hospitality partners and three corporate partners including Discover Qatar, Qatar Airways, and Expo 2023 Doha.