South Africa, Brazil Sign Trade Marketing Agreement at WTM London 2023

Brazil and South Africa have signed an agreement to foster collaboration between the two countries in their tourism initiatives.

The agreement, which proposes the sharing of tourism-related information and the identification of the challenges the sector faces in each country, was signed by the Ministers of Tourism of both Brazil and South Africa – Celso Sabino and Patricia de Lille, respectively – at the 2023 edition of the World Travel Market London, on Tuesday 6 November.

The Minister of Tourism for South Africa said there were many similarities between the people of both nations, which is driving the investments in the joint promotion.

Minister de Lille said talks had been ongoing since 2014 but the agreement between the two countries was ratified three weeks ago in Cape Town during a meeting of BRICS Tourism Ministers meeting in Cape Town.

The Action Plan was signed by Minister de Lille and Brazil’s Minister of Tourism Celso Sabino on joint marketing and collaboration efforts geared towards growing tourism between South Africa and Brazil.

The agreement coincides with the relaunch of national airline SAA’s direct flights from Cape Town and Johannesburg to Sao Paulo after three years. The Cape Town service launched on 31 October 2023 and the Johannesburg on 6 November, the first day at WTM.