Hilton’s Luxury Brands Set to Achieve Record Growth in 2025
Hilton’s portfolio of luxury brands is poised for unprecedented growth in 2025 and beyond, following a milestone year in 2024. With more than 500 luxury properties in coveted destinations, the company’s brands—Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels, and Signia by Hilton—continue to redefine the travel experience.
Key 2024 Highlights
Recent openings included iconic destinations such as Conrad Singapore Orchard, Waldorf Astoria Seychelles Platte Island, Conrad Orlando, and the newly added Beach House and Shore Village at Hotel del Coronado under LXR Hotels & Resorts. Other notable debuts were Conrad Bahrain Financial Harbour, Conrad Chongqing, and Signia by Hilton Atlanta.
Hilton has also expanded its reach through strategic initiatives, including a partnership with Small Luxury Hotels of the World (SLH) and the introduction of freestanding Waldorf Astoria Residences.
Luxury Travel Focus
In a move to support travel advisors, Hilton launched Hilton for Luxury, a global program designed for top-performing Luxury Travel Advisors. This initiative aims to streamline premium accommodation bookings, ensuring tailored experiences for discerning travelers.
Future Openings and Vision
Hilton has announced plans to open flagship and high-profile properties in sought-after destinations, including:
- Waldorf Astoria New York (reopening)
- Costa Rica
- Osaka
- Athens
- London
- Kuala Lumpur
- Sydney
Dino Michael, Hilton's senior vice president and global head of luxury brands, highlighted the growing demand for immersive travel experiences. "2025 will be the 'Year of the Travel Maximizer,’ where luxury travelers prioritize balance between adventure, relaxation, and meaningful connections,” he said.
With its robust expansion strategy and commitment to innovation, Hilton is set to usher in a new era of luxury, redefining high-end travel for its guests worldwide.
