Marriott Expands Portfolio with New Sonder Partnership

Marriott International has announced a long-term licensing agreement with Sonder Holdings Inc., which will add over 10,500 rooms to Marriott's portfolio, including approximately 9,000 rooms by the end of 2024 and an additional 1,500 in the coming years.

The partnership introduces a new collection called "Sonder by Marriott Bonvoy," featuring apartment-style accommodations primarily in urban markets.

This expansion is expected to boost Marriott's net rooms growth to 6-6.5% for 2024. Marriott will earn a royalty fee based on Sonder’s gross room revenues. Tim Grisius, Global Officer of M&A, Business Development, and Real Estate at Marriott International, expressed enthusiasm for the partnership, highlighting that it will broaden Marriott’s offering of longer-stay accommodations in key markets globally.

Sonder, established in 2014, operates apartment-style units and boutique hotels across North America, Europe, and the Middle East, catering to younger travelers and those seeking longer stays with a digital-first approach.

Starting later this year, Marriott Bonvoy members will be able to earn and redeem points at approximately 200 Sonder properties, with full integration into Marriott's digital platforms expected in 2025.