Marriott Keeps Betting on All-Inclusive Offers
Marriott International has announced a significant expansion of its all-inclusive portfolio through a long-term agreement with Sunwing Travel Group’s hotel division, Blue Diamond Resorts.
The latter has an extensive portfolio of resort properties throughout the Caribbean, Central America and Mexico.
The agreement is expected to propel Marriott into the list of top ten global all-inclusive players by adding 19 franchised resorts totalling nearly 7,000 rooms across six destinations.
Marriott said the move would double its presence in the all-inclusive segment to 33 properties by 2025. The majority of the properties are expected to be converted into Marriott’s Autograph Collection by mid-2021.
Marriott International launched its multi-brand all-inclusive portfolio platform in 2019 and has nine open hotels across Costa Rica, Barbados and Mexico with an additional five hotels in the pipeline in Mexico, Curacao, Dominican Republic, Jamaica and Brazil.
With this agreement, another 19 are expected to join the portfolio. The deal includes hotels in Mexico, Dominican Republic, Jamaica and Costa Rica, as well as St. Lucia and Antigua.
Marriott previously said it would leverage eight of its 30 global brands in the all-inclusive category: The Ritz-Carlton, The Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection, Tribute Portfolio and Delta Hotels by Marriott.