Marriott Rolls Out Home Rental Initiative Worldwide

Marriott International announced Homes & Villas by Marriott International, a home rental initiative offering 2,000 premium and luxury homes located in over 100 destinations throughout the United States, Europe, the Caribbean and Latin America.

Starting next week when the offering launches, we expect members of Marriott Bonvoy can earn and redeem points at these highly-curated homes, providing even more choice of accommodations that suit a range of travel needs around the world.

Marriott’s expansion into home rentals was developed as a result of the 2018 pilot under the brand extension Tribute Portfolio Homes.

Of the guests who booked a home during the pilot, which was only available in select European cities, nearly 90 percent were members of Marriott Bonvoy and over three-quarters were traveling for leisure with family and friends.

During the pilot, the average guest stay was more than triple the typical hotel stay. These insights, along with Marriott’s commitment to providing travelers with unique and different accommodations including spacious homes with one or more bedrooms, large kitchens, in-unit laundry and more, played an important role in guiding the selection of luxury and premium homes, as well as the key leisure markets available at launch that complement the core offerings of Marriott’s hotel portfolio.

The introduction of Homes & Villas by Marriott International adds nearly 40 new leisure destinations for Marriott Bonvoy members to earn and redeem points, including Sorrento, Italy and the Amalfi Coast, Italy; North Lake Tahoe, California; and St. Barts in the Caribbean.

This curated selection of homes aims to connect travelers to thousands of rental properties around the world and sets the stage for guests’ most treasured travel moments – home-cooked dinners with extended family, lawn games in the backyard or celebrating a milestone birthday with family and friends.

Marriott is launching Homes & Villas by Marriott International with select property management companies that are already managing these homes. These trusted property management companies provide guests a professionally cleaned home with 24/7 support, high speed Wi-Fi, premium linens and amenities, and family-friendly conveniences upon request.

At launch, the property management companies selected by Marriott include TurnKey Vacation Rentals, LaCure, Loyd & Townsend Rose, Veeve, London Residents Club as well as current hotel owners and operators like Mainsail Lodging, and Reserva Conchal.

Over time, Marriott expects to introduce Homes & Villas by Marriott International in additional markets as well as increase the number of homes offered in these launch destinations.

Starting next week, we expect travelers can search and book homes on the Homes & Villas by Marriott International site – www.homesandvillasbymarriott.com. At that time, travelers searching on Marriott.com for accommodations for three-plus nights in markets where home inventory exists will see links to Homes & Villas by Marriott International, promoting home rentals as an offering to meet their needs. Marriott is in the process of determining how it will sell Homes & Villas by Marriott International through other channels, including the Marriott Bonvoy app and travel advisors, and will provide an update in the near future.

Source: RusTourismNews