W Hotels Debuts in Brazil with the Opening of W São Paulo
W Hotels, part of Marriott Bonvoy’s renowned portfolio, has made its debut in Brazil with the unveiling of W São Paulo. Nestled in the bustling southern business district atop Rua Funchal, this striking new hotel combines contemporary luxury with São Paulo's vibrant cultural essence. With breathtaking views of the Pinheiros River and city skyline, W São Paulo offers an elevated experience for travelers seeking bold design and unparalleled amenities.
“As we unveil W São Paulo, we are immersing ourselves in the energy of one of the world’s most dynamic cities,” said George Fleck, Senior Vice President and Global Brand Leader for W Hotels. The property features 179 luxurious rooms starting on the 25th floor, including 16 suites, complemented by the signature AWAY Spa, FIT gym, and WET Deck with an outdoor pool. Guests can indulge in two restaurants, three bars, and five event spaces, including the expansive Great Room. An ornate walkway seamlessly connects the hotel to nearby streets, inviting guests to explore the city’s vibrant surroundings.
W São Paulo’s design pays homage to the iconic Teatro Via Funchal, which once occupied the site. The hotel’s architecture, led by Aflalo/Gasperini Arquitetos with interiors by Nini de Andrade Silva, embraces Brazilian modernist aesthetics with bold colors, angular lines, and organic materials like Brazilian stone and wood. Unique design elements and a vibrant palette reflect São Paulo's dynamic culture, offering guests a sophisticated yet playful environment that blends modern luxury with local heritage.
Dining at W São Paulo is an unforgettable experience. L40 Cozinha de Latitude, located on the 40th floor, delivers global cuisine with Brazilian influences, crafted by Executive Chef Thomaz Leão. On the 23rd floor, Baio Cozinha Sulista reinvents Southern Brazilian traditions with a fresh twist under Chef Tuca Mezzomo. Meanwhile, Yōso Bar and Café offers Japanese mixology with a modern edge, immersing guests in an atmosphere of creativity and sophistication.
The hotel also features W Residences São Paulo, comprising 216 units spread across 20 floors. These residences include luxurious amenities such as an indoor pool, saunas, co-working spaces, and access to the hotel’s FIT gym and event hall. Combining cutting-edge design with the essence of São Paulo, W São Paulo sets a new benchmark for luxury hospitality in Brazil, making it a must-visit destination for travelers and locals alike.
