W Hotels Debuts in Florence with the Bold Opening of W Florence

Caribbean News…
01 July 2025 7:19pm
Hotels
W Hotels

W Hotels, part of Marriott Bonvoy’s global portfolio, has officially opened W Florence, marking the brand’s second property in Italy after W Rome. Set in the heart of the Tuscan capital, the new hotel breathes contemporary energy into a historic landmark, the former Grand Hotel Majestic, fusing Florence’s artistic heritage with bold modern luxury.

Located steps from the Duomo and Basilica di Santa Maria Novella, W Florence offers 119 guest rooms, including 16 suites and a spectacular Penthouse suite with panoramic city views. Designed by Genius Loci Architettura (GLA) and AvroKO, the hotel blends 1960s modernist architecture with dynamic interiors inspired by Italian fashion, geometry, and Renaissance motifs.

“W Florence perfectly captures the spirit of this dynamic, fashion-forward city,” said George Fleck, SVP and Global Brand Leader at W Hotels. “This opening continues our mission to redefine luxury lifestyle hospitality across Europe.”

Design & Atmosphere: A Cultural Fusion

  • The property features bold, retro-futurist interiors, sculptural lighting, and strong color contrasts, including lush greens, Medici red, and royal blues.

  • A central courtyard anchors the property, functioning as an internal piazza and stylish gathering space for social events, fashion shows, or relaxed lounging.

  • Guests are welcomed by a mural by Adam Ellis Studio, inspired by the Medici family and Florence’s artistic legacy.

Rooftop Views & Signature Spaces

  • The W Lounge, buzzing with live DJ sets and Italian aperitivos, flows into the courtyard and main dining areas.

  • The Penthouse Suite includes a private 140-square-meter terrace overlooking St. Lorenzo Cathedral and the Duomo.

  • Coming late summer: Zefiro Rooftop, a terrace bar and restaurant offering skyline views, botanical design, cocktails, and weekly live music and DJ performances.

Culinary Highlights

  • Tratto: A bold new concept by the team behind the Michelin-starred Trattoria contemporanea in Lake Como, offering modern Italian cuisine across multiple venues.

  • Zefiro Rooftop: Inspired by the west wind of Greek mythology, this rooftop venue blends sophisticated bites with local and global musical programming.

  • Akira Back (late summer 2025): The Michelin-starred chef brings his signature fusion of Korean flavors and Japanese techniques to Florence in a luxurious setting.

Wellness & Events

  • The hotel features FIT, W’s 24/7 gym equipped with cutting-edge technology.

  • Modern meeting and event spaces offer flexible layouts, ideal for social and business gatherings alike.

With W Florence, Marriott continues to expand its bold, cultural footprint across Europe, setting a new standard for luxury lifestyle travel in one of Italy’s most iconic cities.

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