Wyndham, Playa Join Hands to Forge New All-Inclusive Brand
Wyndham Hotels & Resorts has partnered with Playa Hotels & Resorts to launch Alltra, Wyndham's first all-inclusive brand.
The deal brings together the large franchise and customer base of Wyndham, which includes 9,000 hotels and 89 million loyalty group members, with the all-inclusive expertise of Playa, which owns, operates and develops resorts in Mexico and the Caribbean.
Alltra is the 22nd brand under the Wyndham umbrella. Wyndham Alltra's first two resorts will open in Cancun and Playa del Carmen on Dec. 1, and bookings are now open. Both resorts are conversions of Panama Jack all-inclusives.
The Alltra slogan is "All-Inclusive Travel for All," and the upper-midscale brand will expressly target travelers who have little to no experience with all-inclusives. Alltra plans to have both adults-only and all-ages resorts.
The two debut properties in Mexico's Yucatan Peninsula are currently undergoing renovations and rebranding as they prepare for the Dec. 1 opening.
The 458-room Wyndham Alltra Cancun has 10 restaurants, multiple pools, a fitness center and a spa. The adults-only Wyndham Alltra Playa del Carmen offers 287 rooms in a central location close to bars, restaurants and shopping. The property has an Olympic-sized pool and daily activities such as yoga and aqua aerobics.
Playa and Wyndham did not share specific expansion plans for the brand at this time, but said they will be looking for properties in the near term across Mexico and the Caribbean that fit the Alltra model.
Source: Travel Weekly