AA Taps Christine Valls as New Regional Sales Managing Chief

Fort Worth, Texas-based American Airlines has named Miami native Christine Valls as managing director of sales for Florida, Latin America, the Caribbean and the U.S. She will be based in Coral Gables.

The Doral resident most recently worked as the airline's regional sales director of Mexico, Central and South America. In her new role, she will be responsible of leading the airline's passenger sales revenue and corporate relationships in these markets. She will replace Peter Vittori, who announced his retirement recently after working for the airline for 32 years.

Valls earned a bachelor's degree in business administration from American University in Washington, D.C. She began working for the airline in 1991 as a customer service representative and was later promoted to a number of sales and sales planning positions. She also led the company's interactive marketing efforts in Latin America and the Caribbean.

American’s VP of International Sales Chris DeGroot said Valls has made significant contributions during her 27 years with the airline and played a key role in the company's continued expansion in Latin America and the Caribbean.

Source: South Florida Business Journal