Reed Exhibitions Unveils New Brand, Trade Dress
Reed Exhibitions today announced its evolution to RX, with a refreshed visual identity and updated brand positioning.
Building on its flagship events business, the company is leveraging its data and technology capabilities to create year-round communities that support businesses and help its customers grow.
Hugh Jones, CEO of RX, commented, "Opportunities to combine digital and in-person interactions play an important role in the global economy. These innovative interactions will create better livelihoods for our customers, better careers for our people and profoundly better experiences for the audiences we connect with whether they are in person, virtually or both.
"We are evolving, leveraging our deep familiarity with and passion for the industries we serve. At RX, we know that making a positive impact on society and our clients means being fully engaged in an inclusive work environment, so we are putting generating opportunities for all at the epicenter of everything we do. Our new identity and brand proposition unites us behind a high-level purpose that embraces this digital transformation to help our clients grow their businesses.
"When people ask now what it is that we do, I say RX is in the business of building businesses so that everyone can thrive, whoever they are and wherever they are."
Nathalie Haxby, the corporation's Global Director of Communications and Marketing commented, "I am excited to unveil our new brand identity, which is symbolic of the changing nature of our wonderfully diverse events business. For some time now, RX has been our internal acronym, so it was an easy change to adopt and incorporate it as part of our refreshed brand identity. We have created a simple yet compelling story that unites our event brands, geographies and teams under a common purpose and with a refreshed culture that places inclusion and diversity at its core."
About RX
RX is in the business of building businesses for individuals, communities and organizations. We elevate the power of face-to-face events by combining data and digital products to help clients learn about markets, source products and complete transactions at more than 400 events in 22 countries, across 43 industries.
At RX we are passionate about generating a positive impact on society and are fully committed to creating an inclusive work environment for all our people. RX is part of RELX Group, a global provider of analytics-based information and decision tools for business and professional clients.
