Jamaica’s Tourism Puts Digital Revolution on the Front Burner

The Jamaica Tourist Board has hosted an event entitled ‘The Digital Journey of Destination Jamaica’ to celebrate the island’s transformation and the valuable investments in technology.

Through technology, travel and tourism is ripe for disruption that touches every phase of the visitor experience, from arranging plans to discovering new destinations with a local perspective.

VisitJamaica.com is Destination Jamaica’s portal where consumers can get information and inspiration to enhance every step of their experience, and ensure tourism success in the future.

Features of the new portal include advancements such as: augmented reality, to help potential visitors envision themselves in the destination through several experiences; artificial intelligence, to analyze customer searches and tailor results; biometrics, to develop an online pre-clearance facility and eventually installing kiosks at the airport to ease congestion; and a mobile app, where users will be able to receive itineraries, flight notifications and boarding passes.

There is also now island-wide Wi-Fi connectivity, for visitors to share their experiences in real time.

While Jamaica is continuing to make significant advancements in technology, the island’s most important mechanism of growth is the investment in human capital as tourism is about the meaningful human interactions that bring visitors back again.