ABCevents Announces Launch of the Best of MICE Forums

The Best of MICE Networking Forums are business meetings which bring together buyers of corporate events and a selected panel of suppliers in the tourism and event industry over a period of 3 days.

The first Edition “Islands & Coasts” will be held in Ibiza from the 21st to the 24th of April with an estimated attendance of 60 suppliers and 60 buyers from European blue chip companies and associations.

Attendees are hosted buyers responsible for planning and Budget Management for their company corporate events such as meetings, congresses, seminars or incentive trips, as well as suppliers such as destinations interested in being positioned in the congress and incentive tourism segment, Airlines, hotel chains, Hotels, DMC associations, Convention Bureaus, Event support companies and Congress Centers.

Bruno Barone, the Forums coordinator comments “The first Edition of the Best of MICE Forum will be held in Ibiza in April. The selection of the destination is largely based on the willingness of local suppliers and institutions to position the island in the MICE segment attracting top level clients. Ibiza is, moreover, a highly attractive destination for attendees offering countless possibilities for incentive activities.”

Laurent Fuchs, ABCevents´ director says “The Best of MICE Forums represent a new promotion channel with a visible and immediate Return on Investment (ROI). Changes in the economic climate in recent years have forced companies to find new formulas to reduce their event budgets, one of them being to negotiate directly with end suppliers. Intermediaries, meanwhile, have gradually lost their influence forcing suppliers to directly contact end clients. The Best of MICE Forums have acted on this situation and offer both parties a highly efficient platform for conducting business.”