Accor Snared Over €7.1 Billion Worth of Gains in 2004

France-based hotel company Accor closed 2004 with sales for €7.12 billion, up 4.3 percent from 2003. However, that growth could rise to 4.6 percent if the impact on hard currency exchange rates is downplayed, the company’s headquarters informed this week.

The French giant’s hotel division scooped up little more than €5 billion, up 3.8 percent from the previous year, while the service division garnered €507 million for a solid 9.4 increase.

Hotel occupancy hovered around 63.3 percent for deluxe establishments and 72.7 percent in the European business class, up 1.1 and 0.6 percent, respectively.

In the same breath, hotel fares accrued an average 0.2 percent among deluxe resorts and 2.5 percent in the European business class. In the U.S. business class, that rate was up 1.2 percent.