Adventures in Travel Expo to debut in New York City in 2004

New York City will welcome from January 9 - 11, 2004, the most exciting adventure travel show in the USA, the Adventures in Travel Expo (ATE), which will take place at the Jacob K. Javits Convention Center, the Big Apple’s premier event venue.

With both domestic and international adventure travel booming in recent years, the show is expected to draw more than 500 exhibitors, thousands of travel industry participants and upwards of 15,000 consumers from the New York metro area and around the country to experience all that is new and exciting in the adventure travel arena.

Adventures in Travel Expo will appeal to all travel enthusiasts, and particularly to the traveler who wants to not only visit a destination, but to experience it from an activity, cultural, or spiritual standpoint. Adventure travel encompasses a wide range of activities – everything from soft adventure such as walking tours, bird watching, snowboarding, snorkeling, dog-sledding and camping, to the rigorous hard adventures like wilderness expeditions, mountain climbing, whitewater rafting, extreme skiing and arduous treks. Cultural travel and eco tourism also fit under this broad “adventure travel” umbrella.

Already, exhibitors such as Tourism Malaysia, Belize Tourism Board, Rainforest Alliance, Vermont Department of Tourism & Marketing, American Hiking Society, New Mexico, MIR Corporation, China National Tourism Office, Dive Provo, Rus Adventure, Puerto Rico Tourism, Asia Trans Pacific Journeys, Caicos Adventures, Crossing Latitudes, Thomson Safaris and many others have signed on to the Adventures in Travel Expo to promote their adventure travel services and tours. The show will also present all of the latest gear and equipment.