Apple Leisure Group Signs First Two Resort Deals of 2015

Following a strong 2014, Apple Leisure Group®’s subsidiary, AMResorts®, announced the signing of the company’s first two deals of 2015. AMResorts, which reported 20 percent growth last year, will expand its portfolio with Secrets® Cap Cana Resort & Spa, marking AMResorts’ entry into a new destination in the Dominican Republic.  

The company will introduce its Breathless® Resorts & Spas brand in the popular Riviera Maya region of Mexico with Breathless Riviera Cancun Resort & Spa, the second resort from AMResorts’ newest brand.

“Continuing the momentum of last year, we are starting 2015 with the announcement of two new resorts in highly desirable markets,” said Alejandro (Alex) Zozaya, CEO of Apple Leisure Group.  “This is directly linked to Apple Leisure Group's distribution, infrastructure and proven track record to support our expansion and capitalize on the opportunities available in Mexico and the Caribbean.”

Dominican Republic President, Danilo Medina, and other government officials joined Apple Leisure Group and AMResorts executives for Secrets Cap Cana’s groundbreaking ceremony on Feb. 20.  This will become the 14th resort for the award-winning Secrets Resorts & Spas brand. Upon the resort’s opening, AMResorts will have nine properties in the Dominican Republic under five of its brands.

The adults-only Secrets Cap Cana will have 470 rooms and suites, and will be located on Juanillo Beach in the gated, luxury community of Cap Cana.  Known as one of the most important tourism real estate complexes in the Caribbean, Cap Cana offers privileged access to one of the most beautiful beaches in the region, signature Jack Nicklaus designed golf courses, an award-winning marina and more.  Upon opening in fall 2016, guests at Secrets Cap Cana will enjoy a luxurious resort offering exquisite views of the Caribbean Sea and access to a private, white sand beach.  

“Mexico and the Dominican Republic continue to top the list of preferred destinations for North American travelers, creating tremendous opportunity for owners who want to enter the all-inclusive sector,” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group. “A desire for a premium resort with experiential elements in the market led us to create Breathless Resorts & Spas, and it is this innovative thinking that helps us offer diverse options not only to travelers, but to owners as well.”

Breathless Resorts & Spas was launched in 2013 and introduced a brand that is designed for sophisticated singles, couples and friends seeking a vibrant, chic and modern experience.  The resorts feature an ultra-contemporary design, trendsetting restaurants and lounges, and access to pristine beaches.

Earlier this year, company executives joined Mexican government officials to lay the symbolic first stone of the new Breathless Riviera Cancun. Set to open in early 2016, this will be the second resort in the Breathless Resorts & Spas portfolio, and introduces the brand in Mexico following the success of Breathless Punta Cana Resort & Spa.  Breathless Riviera Cancun will feature 500 rooms and suites.

“We hear loud and clear that our guests want more resort options from AMResorts,” said Gonzalo del Peon, President of AMResorts. “Demand drives our expansion, and our new resorts in Cap Cana and Cancun will provide the exciting new offerings our customers seek.”

Guests visiting Secrets Cap Cana and Breathless Riviera Cancun will experience all the benefits of the brands’ Unlimited-Luxury® vacation concept, where everything is included: premium accommodations, 24-hour room and concierge services, a limitless gourmet food and beverage program, daily entertainment, world class spa facilities and more.