Artex’s Bis Music Record Label Puts Smart Money on Digital Sales

Last year Artex’s Bis Music record label embraced new marketing trends worldwide: the digital sale of music. With this view in mind and in an effort to reach out to a larger number of consumers anywhere under the sun, the company is relying on digital platforms such iTunes, Amazon, YouTube, Spotify, Deezer and Cubamusic –the online store specialized in Cuban music- to sell most of its albums.

CDs like Un sueño y nada másby the Polo Montañez Band, La aplanadora de Cubaby Elio Revé y su Charangón, Manolito Simonet y su Trabuco by Manolito Simonet y su Trabuco, Grandes Éxitos Vol. 1 by Isaac Delgado and Respeto pá los mayores by Adalberto Álvarez y Su Son were, according to Bis Music’s statistics, the five bestselling albums in 2014, mostly through iTunes, YouTube and Amazon, with the U.S., France, Italy, Mexico and Germany leading the pack among the Artex-run record label’s top-selling productions.

The year 2014 also brought fruitful encounters and productions to Bis Music that eventually enhanced its bulky music catalog. New productions in a multitude of genres saw the light of day, including El mapa de mis canciones by Liuba María Hevia, Libre by Telmary,  Canción de Otoño by Pablo Milanés & José María Vitier, De Cuba Soy by Tumbao Habana, De las manos y los pies by Polito Ibañez, En la calle una vez más by NG La Banda, Hablando con Juana by Alaín Pérez, among others that are already uploaded on the abovementioned digital platforms for the delight of those who love good Cuban music.

And this ongoing year is bringing a new assortment of business and advertising opportunities on the Cuban culture for Artex’s Bis Music, also relying on the digital platforms, for the sale of its productions.