Aruba Tourism Authority Rolls Out Revamped Website

Aruba Tourism Authority invites visitors to explore its all-new Aruba.com. The new and improved Aruba.com is the island's official destination for travelers planning their next Caribbean vacation.

Created in eight languages to provide visitors from all over the world with a warm and welcoming Aruba experience, the new site has been completely redesigned to make exploring, planning and booking a vacation to Aruba even easier.

Immersive video and imagery bring travelers face to face with the Aruba locals and repeat visitors, while a fresh, intuitive design and navigation inspires them to explore all the adventurous, romantic and relaxing things the happy island is known for.

Visitors can start booking their trip through the site in seconds and find exclusive deals and offers all-year round. The redesigned aruba.com introduces a new travel companion called myAruba - a vital tool that lets travelers save their favorite sights, natural wonders, tours and restaurants into custom itineraries to share with fellow travelers.

Aruba's appetite for success and creativity has propelled the island to the forefront of digital innovation, and has done so for the past several years. Aruba has received countless accolades for its ingenuity, including multiple Adrian Awards in Bronze, Silver, Gold and Platinum, recognizing Aruba's advancements in Digital Marketing, Website User Experience, Virtual Reality and Social Media.

The 2017 Adrian Award wins mark the third consecutive year Aruba has received Platinum recognition, winning last year for their "Local Shortcut" series. Aruba has also received a coveted Effie Award for travel and tourism development, and multiple Travel Weekly Magellan Awards.

The tropical destination transcends its counterparts in modernization, and continues to be recognized for its contemporary endeavors through prestigious acknowledgments of merit. In the short time since the new site launched, Aruba has already seen a hugely positive response, including a 280 percent increase in the time visitors spend exploring Aruba.com, a 33 percent increase in bookings right through the site, and an 85 percent increase in outbound traffic to Aruba's partner hotels, attractions and more.