ASAP Ventures into Sponsorship at WTM

godking
01 November 2008 1:11am

ASAP Ventures is sponsoring a World Travel Market technology seminar on “Travel Companies - Friend or Foe?” as part of the Travel Technology at WTM Seminar Program in association with Genesys on Tuesday, November 11 at World Travel Market this year. The seminar will reveal how businesses can control the effect of the power of the Internet to enhance their operations.

Jo Marshall, World Travel Market’s Travel Technology sales manager, said, “We welcome new insights into how to make the best use of the Internet from sponsor ASAP Ventures. They are vital for such a fast-growing sector that is outperforming the rest of the industry. Our new sponsorship program has helped to attract travel technology companies who want to promote their brand and products in the industry right across the world.”

Doug Scott, Online Strategy director for ASAP Ventures, explained, “ASAP Ventures owns a number of online business operations, including the very successful comparison site Carrentals.co.uk, which we built from zero to a turnover of over £20m in just five years. This was achieved with no offline advertising - instead we focused on maximizing the potential of the Internet and targeted PR to grow the profile of the company into one of the UK’s leading car rental websites.

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