BIT 2003 ahoy!
The 2003 International Tourism Marketplace –one of the world’s premiere tourist events- will take place during the Milan Tradeshow from Feb. 15 to 18 with delegations from 128 countries whose stands will gaudily spruce up the five pavilions dedicated to Asia, America, Europe, the Middle East, the Mediterranean Shoreline and the Pacific Basin.
Tour operators, hotel chains, airlines, maritime and railroad companies, as well as transportation and service-providing enterprises will gather in a showroom called Tourism Collection.
BIT 2003 will showcase the most comprehensive Italian tourist offer broken down in regions, cities, entities, city halls, trusteeships and tour operators all clustered in the “Italy” pavilions.
This time up, the fair gets a new lease on life with the BIT New Way and the BIT Virtual, two areas entirely devoted to thematic tourism and online opportunities for travel dot-coms. Exhibiting areas offer an interesting chance of going in-depth about travel opportunities through a large programming of scheduled events and specific meetings for trippers.
There’ll also be room for the International Tourism Trends Marketplace, this time around keenly intended to present new ways of construing traditional traveling in favor of a high-quality kind of tourism that follows the line of a new environmental consciousness, the search of mental and physical welfare, spare time assessment and other outdoor activities.
Planners are counting on three thematic areas: Welfare, Open Air and Food & Drinks.
The Welfare section, touching on personal care, will home in on enthusiasts of fitness centers, spas and all those proposals dealing with travelers’ mental and physical balance. Open Air, for its part, will deal with the assessment of natural tourism in favor of a much better relationship between man and nature. This is no doubt the right spot to look for natural reserves, national parks, rural tourism, sports and adventures.
The discovery of gourmet products, flavors, recipes and traditional wines from an assortment of geographic regions is the goal of the Food & Drinks section. Its addition has a lot to do with the increasingly important assistance to travelers, the combination of food and drinks and the knowledge of a particular region in order to achieve both quality and authenticity.
Pavilion 22 will be reserved for seekers of new technologies applied to tourism, such as the use of high-tech services in the leisure industry. This one stands for an multi-functional and multimedia area teeming with opportunities for professionals from the sector to meet and exchange their latest views on this issue.
Huge spaces have been set aside for online travel agencies, CD-ROM publications, Internet portals, as well as travel websites and e-tailers.
With the special attraction of The World exhibition, Pavilion 13 will display an astonishing photographic sample entitled Ali D’Africa, authored by journalist and photographer Davide Scagliola and consisting of an illustrated report made aboard small private jets that flew from Cape City to Cairo.
The pictures will reveal an African continent never seen before with breathtaking images of volcanoes, deserts, river deltas, herds of wild animals, villages and landscapes taken from unprecedented and choreographic angles. The sample includes 20 billboards that take viewers on a grand tour around Mr. Scagliola’s adventure through 14,000 kilometers down the tracks of historic postcards in times of British aviation back in the 1930s.
For further information, click on http://bit.expocts.it
