BIT 2012 Get Tourism Going Again

BIT 2012 Get Tourism Going Again

A new concept, continuing sector research, a new team and the desire to find new horizons. These are the ingredients of Bit 2012, the International Tourism Exchange to be held from Thursday 16th to Sunday 19th February 2012 at fieramilano.

Increasingly international horizons, focus on strategic training issues, more centered business opportunities - these are the main elements of the event that opens to trade and public with its compelling new formula, full of interest.

“New Bit, New Business”: The banner headline of the 32nd edition of BIT sums up the event’s key turning point. BIT 2012 directs its attention to the trade operators, the travel agents and their needs, to make sure that every possible type of business is investigated and developed.  So more time will be dedicated to planning meetings, describing offers and reflecting on ideas that grow out of face-to-face exchange and discussion.

This will be made possible by the new Tourism Collection, an area dedicated this year exclusively to trade, open from 16th to 18th February (last day closing at 4.30 pm). It will be the ideal environment for exchanges between operators and all other professionals connected with the world of tourism.

The “classic” areas of Italy and The World, dedicated respectively to the Italian regions and to international destinations, will be open from 16th to 19th February to the trade (9.30 am to 6.30 pm) and at the weekend also to the travelling public. Completing the offer, we have BIT Technology, dedicated to the world of technology for tourism online and offline, CRS, HRS and tour operators online.

BIT will have a packed program of opportunities for operators. In particular, on 17th and 18th February at BIT BuyItaly, where the ‘product Italy’ is marketed, 2000 selected sellers will meet 500 exclusive top international buyers, directly chosen by BIT from over 50 nations, to discover together the new opportunities of incoming Italian tourism: from transport to real estate, and from hospitality to tour operating.

The BIT BuyClub workshop will dedicate a whole day, 16th February, to European group travel operators, who with competence and passion guide their members towards the best choices.  Over 200 domestic and international sellers, selected from tour operators, travel agencies and marketing consortia will meet 100 domestic and international buyers and clubs from 11 countries.

On the subject of communication, the International Tourism Exchange has chosen Expansion to run the BIT 2012 advertising campaign and give wider visibility to their domestic and international public. Special attention continues to be given to the media - always interested in holidays and travel – which BIT has always encouraged to write on the most important trends and novelties.