Caribbean Tourism Conference to Address Web 2.0

The Caribbean Tourism Organization (CTO) will explore the evolution of online social networking and its implications for the travel industry in a master class session to be held on Monday, October 22, 2007 at the 30th annual Caribbean Tourism Conference, held this year in San Juan, Puerto Rico.

Some 600 delegates from throughout the tourism industry will gather from October 19 thru 24 under the theme of “The Next Generation: Learning from the Past, Preparing for the Future.”

Since the dot.com bubble burst in 2001, the Web has evolved into what is now known as “Web.2.0” with an emphasis on users communicating and interacting with other like-minded people through the near instantaneous sharing of information.

This evolution has not only had a social impact on how users communicate, but also a dramatic impact on global commerce. Attendees at the conference, will have the opportunity to learn how best to enhance their brand awareness and improve the customer experience through the myriad social networking sites.