CAST, Green Globe Set the Stage for Tomorrow´s Sustainability Practices in the Caribbean

“Enhancing the Business of Tourism – The Path to Sustainability” is the general theme for the Green Globe International Conference and the Green Tourism Conference to be held November 1 to 3 at the Half Moon Hotel in Montego Bay, Jamaica.

The conference is a joint staging of the 2nd biennial International Green Globe Conference (the inaugural edition was held March 2004 in New Zeeland) and the 3rd biennial Caribbean Green Tourism Conference.

The 2006 edition is organized by the Caribbean Alliance for Sustainable Tourism (CAST) assisted by its parent organization, the Caribbean Hotel Association, and Green Globe Asia Pacific (GGAP).

The goal of the conference is to determine the sustainability priorities and actions that GGAP, CAST and their industry partners must pursue over the next two years, in service to the regional tourism industry.

The Green Globe International & Green Tourism Conference program is structured around three main topics: Tourism Sustainability; Achieving Market Value Added; and Innovative Practices.

Attendants will have the opportunity to discuss current sustainability problems in order to redefine the urgency for actions and solutions. In addition, they will study sustainability strategies in Jamaica and Dominica, as well as the public-private sector collaboration role within the tourism industry.

Activities will culminate with the case presentations from award-winning properties, the 2006 American Express Caribbean Environmental Award winners Sandals Montego Bay (large hotel category) and Three Rivers Eco Lodge (small hotel category).

Other conference highlights are a gala opening with a featured speaker, a trade fair of sustainability products and solutions, nature tours, and informal functions with opportunities for networking and exploring the best of Jamaica, among other activities.