CLIA Expects WLCN to Be Bigger, Better than Before

Cruise Lines International Association said it anticipates a record number of travel agent participation for its annual World’s Largest Cruise Night, set this year for Oct. 16, and has expanded the virtual part of WLCN.

CLIA said Thursday that the Virtual WLCN promotion will go from Oct. 3 through Oct. 31, during which registered agents can promote cruise vacations via a Virtual WLCN event. The virtual portion allows agents to customize a Web page featuring their information and several informational videos from participating CLIA member lines.

WLCN is the centerpiece of National Cruise Vacation Month, which CLIA designated as October. The event is designed to stimulate consumer interest and sales of cruise vacations.

Besides the virtual WLCN event, many agencies are hosting consumer events ranging from a breakfast to a full-scale cruise night, CLIA said.