Ecuador Hosted MICE Market Fair

About 90 incentive and meeting hosted buyers from 18 countries met last week in Ecuador with 88 travel and tourism suppliers from 10 Latin America countries at this year’s Meetings and Incentives Travel Market (MITM) edition.

According to MITM organizer GSAR, a total of 2,340 pre-scheduled meetings were made by the exhibitors with the attending buyers with a sales volume estimated at $11 million in future sales.

With tourism being Ecuador’s third biggest industry, the government is keen on hosting events such as the MITM, according to Paula Escobar, product coordinator for Quito Tourism.

The hosted buyers experienced that Quito and Ecuador is an incentive, meetings and event top destination, with the infrastructure, know-how and professionalism to prove it.

Attendees to this year’s MITM in Quito were also treated to a variety of pre- and post-tours which the Convention Bureau of Quito helped arranged. They included tours to the Amazon, the Andes, Cotopaxi, Otavalo and the Galapagos Islands.