EIBTM Takes Initiatives for Enhanced Hosted Buyer Program

Initiatives dedicated to the success and growth of the Hosted Buyer program for EIBTM 2007 are already underway as the organizing authority keeps networking, education and business opportunities at the forefront for 2007 plans.

Flexibility will be increased for buyers from many Eastern European, and Middle Eastern and Scandinavian destinations with two-night stay now available enabling Hosted Buyers to max out business opportunities and return on investment from increased time at the show.

Previous successful solutions have been retained such as special Hosted Buyer charter flights from London and Paris on top of the list of extensive short haul ports on offer.

Hosted buyers will also be flying in from an increasing number of long haul ports including Melbourne, Sydney, Johannesburg, Cape Town, Hong Kong, Singapore, Mumbai, New Delhi, Buenos Aires, Sao Paulo, Mexico City, Toronto and U.S. airports. However, focus will also remain on continued growth from all the key European buyer markets including increasing the percentage of Hosted Buyers from Spain and Germany.

Partnerships with Group coordinators from hotel chains, agencies and publications are in progress to recruit senior decision makers whose applications will then be rigorously checked by an experienced external qualifying team to guarantee the quality buyers that are expected and delivered from EIBTM’s Hosted Buyer Program.

EIBTM’s purely buyer driven appointment system will see further enhancements to facilitate increased one-to-one business opportunities. Time between appointments will be extended to allow more time for buyers to move around their individual appointments on the even larger exhibition floor.

The expected 10 percent increase in Hosted Buyers predicted for 2007, along with the extension to 2 night visits for many of these buyers, will ensure that last year’s record total of over 34,000 individual pre-scheduled appointments is set to be broken.

The post EIBTM FAM trip program has had tremendous early interest from European destinations wishing to invite buyers to experience their country. Last year’s itineraries were fully booked and as a result the program will be extended further for 2007.