FITUR, Hotel Technological Institute Create FITURTECH Forum

With a view to promoting and fostering measures linked to the hotel sector, FITUR and the Hotel Technological Institute, ITH, have signed a collaboration agreement that will be implemented within the framework of the International Tourism Trade Fair, whose twenty-seventh edition is due to take place between January 31 and February 4.

This collaboration represents a clear commitment to promoting training in the use of management tools applied to the hotel trade, with a view to boosting the efficiency of this important segment within the tourist industry.

The result of this collaboration agreement between FITUR and ITH is the First Hotel Innovation and Technology Forum (FITURTECH), which will take place on the morning of Friday 2nd February. This meeting will feature the participation of a number of companies from the hotel sector, which will pool their business experience regarding the use and application of the latest management tools, the employment of new promotional and distribution channels, and so forth.

In addition to matters connected to the hotel trade, the forum will address a number of issues relating to the promotion of tourist destinations. The organizers’ aim is to extend the theme of the meeting each year, thus making the event a veritable point of reference within the tourist sector, catering for a wide range of business needs and demands.

The Hotel Innovation and Technology Forum aims to become a valuable platform for information and exchange within the framework of the fair. In fact, FITUR is the ideal setting in which to debate and discuss this section of the industry, the most strongly represented at the fair: 9,229 trade visitors and 5,527 exhibiting companies focus their activities on the hotel sector.

The Hotel Technological Institute rates this agreement with FITUR highly, given that it marks the collaboration of “two important bodies for promoting tourism and innovation, in order to tackle a series of challenges as important as ever-changing tourism models, the structural transformation of markets and changing demand among travelers in the 21st century,” one of the organizer concluded.