Great Success at First MICE Workshop & Conference in Moscow

MICE Moscow, the first MICE conference & workshop on the Russian market, took place quite recently in the Russian capital with a turnout of 112 participants from 31 countries and more than 400 trade visitors.

The event was such a success that the Viennese planner MSI Fairs & Exhibitions decided to organize an exhibition alongside the conference next year.

At the same time, another new trade fair will be launched, Luxury Leisure, the first International Trade Fair for Luxury Travel dedicated to topics like luxury destinations, luxury yachts and transport, luxury spa resorts and many others.

Renowned international associations and MICE corporations attended MICE Moscow. Among them were ICCA (International Congress & Convention Association), MPI (Meeting Professionals International), SITE (Society of Incentive & Travel Executives), RBTA (Russian Business Travel Association) and RCT (Russian Union of Tourist Industry Enterprises).

MICE Moscow consisted of an international educational conference and a sales orientated workshop. During the conference, international key players and Russian MICE specialists had the opportunity to exchange know-how.