Greater Fort Lauderdale Launches New Initiatives for Cruise Passengers at Port Everglades

As the third busiest cruise port in the world, Port Everglades is teaming up with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) to go the extra nautical mile to entice pre- and post- cruise stays.

A new series of marketing initiatives has been designed to bring the spirit of Greater Fort Lauderdale directly into the port.

To encourage pre- and post- cruise visitation, the GFLCVB has installed colorful, eye-catching wall art hangings and a new brochure station showcasing the destination’s broad range of attractions and activities.

The new images adorn Port Everglades’ Terminal 2, used by Princess Cruises and the 3,100-passenger Caribbean Princess –the largest ship to operate year-round from Port Everglades.

The images vividly display Greater Fort Lauderdale’s beaches, outdoor activities and luxurious yachting scene. Plans are in place to expand the artwork displays to additional terminals.

“Greater Fort Lauderdale is a colorful destination, and we expect these sunny bright displays to encourage cruise passengers to stay a little longer and maybe even come back for a sunny vacation in our backyard,” says Port Everglades Director Phillip C. Allen. Dawn Princess in Fort Lauderdale.

Passengers flying Southwest Airlines (year-round) or AirTransat (during the winter season) can take advantage of the luggage delivery service from “Bags To Go” and have their bags picked up curbside at the Port and brought straight through to check-in at the airport.

Last year, more than 1.2 million passengers took cruises that lasted more than one day from Port Everglades, which was called upon 1,763 times by cruise ships. Approximately 123,000 passengers chose to extend their stay in Greater Fort Lauderdale as an add-on to their cruise vacation.