Hilton’s Canopy Boutique Brand to Debut in 2015

Hilton Worldwide put a name and a more defined opening date to its new boutique brand Wednesday, announcing Canopy by Hilton as its 12th brand at a meeting of owners and development representatives in Orlando.

The company has signed letters of intent in 11 U.S. locations, with the first hotels scheduled to begin opening in 2015. Hilton announced plans for its lifestyle brand earlier this year, but this is the first concrete details on the branding.

“Built on extensive market research, our highly anticipated Canopy by Hilton brand delivers a fresh approach to hospitality and the guest experience,” Hilton Worldwide president and CEO Christopher Nassetta said before 1,900 owners and development officials gathered for the company's Global Partnership Conference.

“We saw an opportunity to not only enter the lifestyle space by developing a new brand, but also to redefine this category by creating a more accessible lifestyle brand. We identified the need to take the emphasis off of capital-intensive design and deliver exactly what the target consumer desires: an energizing, comfortable stay with more included value.”

The company released the video below via social media channels Wednesday to help introduce the brand to consumers.

Source: Travel Pulse