Historic Home of Golf on Course for Cancun

Scotland, the home of golf, is heading to Mexico later in the year at the International Golf Travel Market. IGTM will draw together the world’s most prestigious buyers and suppliers from the world of golf.

And as golfers seek new and exciting destinations and courses, Scottish representatives will be reinforcing Scotland’s iconic heritage and product offering as the home of golf.

With its roots dating back to 1457, golf has become a major tourism sector across the globe. As home to the game, the economic contribution to Scotland is an estimated £300m spent by the tens of thousands of visitors from America, Japan and Europe.

The U.S. market alone accounts for over £50 million to the Scottish economy with an average spend of £1,600 per trip. Golfers spend twice that of other visitors to Scotland and for every £1 spent on a green fee, a further £5 is spent elsewhere in the Scottish economy.

“The level and number of Scottish exhibitors clearly highlights Scotland’s commitment to the golf tourism sector. IGTM has always been a valuable sales and marketing exercise. 2007’s show will see an increase in U.S. buyers, all of whom have already registered an interest in meeting the Scottish contingency. Scotland should inevitably see an increase in demand for golf-related tourism over the coming years,” said Catherine Vaughan, Marketing Manager for IGTM.